Belgians love fries

Client:

The Other Agency — McCain

Year:

2024

Whilst working in an agency, I became a trustworthy designer and copywriter for the fries brand McCain.

I was in charge writing copy and content creation, but I also became the provider of Belgians most beloved fries discount vouchers in shops and other printed media.

Content Creation

Helping out a brand that sells fries as a Belgian? Say no more. During my time at the Other Agency, I became the main responsible for the design and copy for the brand McCain. Finding its tone of voice, turning and twisting shapes or layouts, I learned about brandbooks, but also expanded my knowledge of print design.