Fast forward. Slow style.
Client:
Devine
Year:
2023
My love for expressing my personality through passion has been a constant in my life. After having discovered the horrific impact of the fashion industry, I developed a love for second-hand clothing and all its benefits.
Combining my spirit for social change, I developed a campaign for de Kringwinkel as a passion project. This campaign would inform buyers on green washing.
Content Creation
For my final passion project, I chose De Kringwinkel to give second-hand fashion the spotlight it deserves. Every item has a story—just like the 4,500+ people they employ through sustainable sales.
My campaign tackles the Fast Fashion Paradox: how Gen Z values sustainability but still fuels fast fashion. Using storytelling, stop-motion, and cross-media campaigns, I aimed to teach about how small choices can make a big difference and I tried to uncover some of the greenwashing that has been going on in the fashion industry.
