City of Antwerp
Client:
The Other Agency — City of Antwerp
Year:
2024
The City of Antwerp has a lot to offer. A metropole with centuries of trade, high society and artists roaming the city. So naturally, working as an agency for the City of Antwerp was our ultimate goal.
Targeting different audiences, I made two different showcases to help win this pitch.
Design & Copy
Helping our youth talk about their mental health? That is a tough assignment to take on. Our approach was to highlight the difficult thoughts youngsters sometimes have about themselves. The campaign invited our audience to quite literally step closer to read the underlying message of this campaign, mirroring the idea of allowing those who care for them to get closer to their inner struggles.
The same year, 2024, was named the year of Ensor. Especially, the city of Antwerp would pay tribute to the Belgian artist James Ensor, who died 75 years ago at that time. To highlight the exposition and events that would take place in city, our team came up with three campaign ideas.
Both campaign ideas were clearly communicated in a showcase video and made such an impact on the jury that chose The Other Agency as a future partner for the City of Antwerp.
